Yayınlar & Eserler

SCI, SSCI ve AHCI İndekslerine Giren Dergilerde Yayınlanan Makaleler

Diğer Dergilerde Yayınlanan Makaleler

Hakemli Kongre / Sempozyum Bildiri Kitaplarında Yer Alan Yayınlar

Green Business Strategies of MNEs: A Thematic, Theoretical, and Empirical Assessment

50. Academy of International Business UK & Ireland Chapter Conference, Birmingham, İngiltere, 3 - 06 Nisan 2024 Sürdürülebilir Kalkınma

Examining the Differences in the Relationships of the Private Label Brand Equity Dimensions across Brands and Cultures

2020 American Marketing Association (AMA) Summer Virtual Academic Conference, Virtual, Amerika Birleşik Devletleri, 18 - 20 Ağustos 2020, cilt.31, ss.779-782

Empirical Research on Export Market Orientation: A Systematic Review and Future Directions

Academy of International Business (AIB) 2019 Annual Meeting, Kopenhag, Danimarka, 24 - 27 Haziran 2019

Export Market Orientation and Its Consequences: A Meta-Analytic Review

28. Annual CIMaR Conference Consortium for International Marketing Research, Ankara, Türkiye, 17 - 20 Haziran 2019, ss.131-153

Export Market Orientation: An Integrative Review of the Empirical Research

European Marketing Academy 48. Annual Conference, Hamburg, Almanya, 28 - 31 Mayıs 2019

Antecedents of Export Performance: The Role of Institutional and Resource-Based Factors

21. Academy of Marketing Science World Marketing Congress, Porto, Portekiz, 27 - 29 Haziran 2018, ss.767-768

TV Series Adaptations and Their Repercussions on Consumers: A Qualitative Analysis

AMA Global Marketing SIG Conference (2018), Zakinthos, Yunanistan, 21 - 23 Mayıs 2018

Organizational Learning and Exporting: Conceptual Issues and Future Directions

17. Uluslararası Katılımlı İşletmecilik Kongresi, İzmir, Türkiye, 26 - 28 Nisan 2018, ss.989-994

Measuring Consumer-Based Brand Equity for Private-Label Brands: Cross-Country Comparisons

2017 Summer American Marketing Association (AMA) Conference, San-Francisco, Kostarika, 4 - 06 Ağustos 2017, cilt.28, ss.30-31

The Resource-Based View in the Context of Exporting: A Literature Review and Suggestions for Further Research

European Marketing Academy 46. Annual Conference, Groningen, Hollanda, 23 - 26 Mayıs 2017

Tüketici Temelli Marka Değeri: Özel Markalı Ürünler Üzerine Bir Araştırma

16. Ulusal İşletmecilik Kongresi, Aydın, Türkiye, 4 - 06 Mayıs 2017, ss.523-528

İhracat Bağlamında Kaynak Temelli Yaklaşım Üzerine Bir Derleme Çalışması

16. Ulusal İşletmecilik Kongresi, Aydın, Türkiye, 4 - 06 Mayıs 2017, ss.221-225

Examining Purchase Shares of Private-Label Brands and Consumer Demographics: A Study in the United States and Turkey

Association of Marketing Theory and Practice (AMTP) 2017, South Carolina, Myrtle Beach, Amerika Birleşik Devletleri, 23 - 25 Mart 2017

Education but not familiarity enhances flow in heritage attraction Results from a study in Ephesus

6th International Conference on Tourism Management and Tourism Related Issues, Krakow, Polonya, 22 - 23 Eylül 2016

Audience in Flow The Role of Authenticity

19th AMS World Marketing Congress, Paris, Fransa, 19 - 23 Temmuz 2016, ss.519-524

Understanding Brand Love Antecedents and Consequences

European Marketing Academy 45. Annual Conference, Oslo, Norveç, 24 - 27 Mayıs 2016

Marka Aşkının Marka Deneyimi ile Marka Sadakati Arasındaki İlişkiye Aracılık Etkisi

19. Ulusal Pazarlama Kongresi, Gaziantep, Türkiye, 18 - 22 Haziran 2014, ss.503-507

Media Reflection of Toyotas Trust Repair Activities: A Crisis Communication Approach

The Association of Japanese Business Studies 26th Annual Conference, İstanbul, Türkiye, 2 - 03 Temmuz 2013

Kitap & Kitap Bölümleri

Meta-Analysis: Deconstructing Marketing Knowledge

Handbook of Research Methods for Marketing Management, Nunkoo Robin, Teeroovengadum Viraiyan, Ringle Christian M., Editör, Edward Elgar , ss.128-144, 2021

Authenticity as a Contributor to Satisfaction with Arts Events: The Moderating Role of Involvement

Atmospheric Turn in Culture and Tourism: Place, Design and Process Impacts on Customer Behaviour, Marketing and Branding (Advances in Culture, Tourism and Hospitality Research, Vol. 16), Volgger Michael, Pfister Dieter, Editör, Emerald Publishing Limited, Bingley, ss.259-275, 2020

Understanding Consumer Behavior in Technology-Mediated Spaces

Digital Transformation in Business and Society: Theory and Cases, George Babu,Paul Justin, Editör, Palgrave Macmillan, Cham, Zürich, ss.169-189, 2020

12. Sorumlu Tüketim ve Üretim

Sürdürülebilir Kalkınma Amaçları ile Kurumsal Dönüşüm, Madran Canan, Tanyeri Mustafa, Editör, Akademisyen Yayınevi, Ankara, ss.279-297, 2020

Metrikler

Yayın

53

Atıf (WoS)

249

H-İndeks (WoS)

11

Atıf (Scopus)

434

H-İndeks (Scopus)

12

Atıf (Scholar)

796

H-İndeks (Scholar)

11

Atıf (TrDizin)

42

H-İndeks (TrDizin)

3

Açık Erişim

1
BM Sürdürülebilir Kalkınma Amaçları