TV Series Adaptations and Their Repercussions on Consumers: A Qualitative Analysis


Aykol B., İpek İ., Bıçakcıoğlu N.

AMA Global Marketing SIG Conference (2018), Zakinthos, Greece, 21 - 23 May 2018

  • Publication Type: Conference Paper / Unpublished
  • City: Zakinthos
  • Country: Greece
  • Dokuz Eylül University Affiliated: Yes