Research Information System
JOURNAL OF BUSINESS & INDUSTRIAL MARKETING, vol.38, no.5, pp.1163-1175, 2023 (SSCI, Scopus)
Purpose Building on the lack of adequate attention devoted to encapsulating the research on entrepreneurial orientation (EO) in the export context, the main objective of this study is to quantitatively aggregate the empirical evidence as to the effect of export EO on its consequences. In addition, this meta-analytic study aims at exploring the act of possible contextual and measurement moderators in the proposed conceptual framework. Design/methodology/approach Drawing on a meta-analytic approach, prior empirical results were synthesized by 71 effects gathered from 5,815 firms. Findings The meta-analytic findings spotlight that export EO exerts the biggest influence on new product performance, and the magnitude of the relationship between export EO and its consequences is dependent upon cultural context, country's economic development level, industry type and measurement treatment. Originality/value This meta-analysis is expected to provide fresh insights into the export EO literature by compiling previous empirical evidence on the export EO phenomenon, which has remained relatively untouched.