Academic Titles
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2020 - Continues Professor
Dokuz Eylul University, İktisadi ve İdari Bilimler Fakültesi, İşletme Bölümü
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2014 - 2020 Associate Professor
Dokuz Eylul University, İktisadi ve İdari Bilimler Fakültesi, İşletme Bölümü
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2013 - 2014 Assistant Professor
Dokuz Eylul University, İktisadi ve İdari Bilimler Fakültesi, İşletme Bölümü
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2005 - 2013 Research Assistant
Dokuz Eylul University, İktisadi ve İdari Bilimler Fakültesi, İşletme Bölümü
Advising Theses
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Analysis of the relationship between influencer marketing in social media and consumers' impulse buying behavior
Özgüven Tayfun N. (Advisor)
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An application on the effects of phenomena using digital content marketing on the purchasing decision of generations x, y and z
ÖZGÜVEN TAYFUN N. (Advisor)
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An application on the effect of brand experience of X, Y and Z generations on brand trust
Özgüven Tayfun N. (Advisor)
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A research on the relationship between digital marketing activities and the sharing economy
Özgüven Tayfun N. (Advisor)
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An application on the relationship between innovation and brand value
ÖZGÜVEN TAYFUN N. (Advisor)
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Analysis of consumers' awareness and perception of geographic marked products
ÖZGÜVEN TAYFUN N. (Advisor)
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Analysis of country selection criteria of foreign direct investors for investment and qualified labor force for migration: Algeria example
ÖZGÜVEN TAYFUN N. (Advisor)
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An analysis of the relationship between the usage cartoon characters and brand and advertisement attitudes in luxury brand advertisements
ÖZGÜVEN TAYFUN N. (Advisor)
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The effects of mobi̇le marketi̇ng on consumers brand percepti̇ons:a case study
ÖZGÜVEN TAYFUN N. (Advisor)
