Denktaş Şakar G., Karataş Çetin Ç., Saatçıoğlu Ö. Y.
in: Transcultural Marketing for Incremental and Radical Innovation, BRYAN CHRISTIANSEN,SALİH YILDIZ,EMEL YILDIZ, Editor, IGI Global, Pennsylvania, pp.1-42, 2014
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Publication Type:
Book Chapter / Chapter Vocational Book
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Publication Date:
2014
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Publisher:
IGI Global
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City:
Pennsylvania
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Page Numbers:
pp.1-42
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Editors:
BRYAN CHRISTIANSEN,SALİH YILDIZ,EMEL YILDIZ, Editor
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Dokuz Eylül University Affiliated:
Yes