Discovering the Nexus between Market Orientation and Open Innovation: A Grounded Theory Approach

Denktaş Şakar G., Karataş Çetin Ç., Saatçıoğlu Ö. Y.

in: Transcultural Marketing for Incremental and Radical Innovation, BRYAN CHRISTIANSEN,SALİH YILDIZ,EMEL YILDIZ, Editor, IGI Global, Pennsylvania, pp.1-42, 2014

  • Publication Type: Book Chapter / Chapter Vocational Book
  • Publication Date: 2014
  • Publisher: IGI Global
  • City: Pennsylvania
  • Page Numbers: pp.1-42
  • Editors: BRYAN CHRISTIANSEN,SALİH YILDIZ,EMEL YILDIZ, Editor
  • Dokuz Eylül University Affiliated: Yes