Denktaş Şakar, G. Et Al. Discovering the Nexus between Market Orientation and Open Innovation: A Grounded Theory Approach. 2014. In Transcultural Marketing for Incremental and Radical Innovation , IGI Global, Pennsylvania, 1-42.

Denktaş Şakar, G., Karataş Çetin, Ç., & Saatçıoğlu, Ö. Y., (2014). Discovering the Nexus between Market Orientation and Open Innovation: A Grounded Theory Approach. Transcultural Marketing for Incremental and Radical Innovation (pp.1-42), Pennsylvania: IGI Global.

Denktaş Şakar, GÜL, ÇİMEN KARATAŞ ÇETİN, And ÖMÜR YAŞAR SAATÇIOĞLU. "Discovering the Nexus between Market Orientation and Open Innovation: A Grounded Theory Approach." In Transcultural Marketing for Incremental and Radical Innovation , 1-42. Pennsylvania: IGI Global, 2014

Denktaş Şakar, GÜL D. Et Al. "Discovering the Nexus between Market Orientation and Open Innovation: A Grounded Theory Approach." Transcultural Marketing for Incremental and Radical Innovation , IGI Global, 2014, pp.1-42.

Denktaş Şakar, G. Karataş Çetin, Ç. And Saatçıoğlu, Ö. Y. (2014) "Discovering the Nexus between Market Orientation and Open Innovation: A Grounded Theory Approach", Transcultural Marketing for Incremental and Radical Innovation . Pennsylvania: IGI Global.

@bookchapter{bookchapter, author ={GÜL DENKTAŞ ŞAKAR Et Al. }, chaptertitle={Discovering the Nexus between Market Orientation and Open Innovation: A Grounded Theory Approach}, booktitle={ Transcultural Marketing for Incremental and Radical Innovation}, publisher={IGI Global}, city={Pennsylvania},year={2014} }