Understanding Brand Awareness in Phygital Marketing: An Empirical Analysis in The B2B Context


ARABELEN G.

in: Sosyal Bilimlerde Toplumsal Sorunlara Bakış: Uygulamalı Çalışmalar, Öçal Bora, Editor, EfeAkademi Yayınları, İstanbul, pp.35-66, 2023

  • Publication Type: Book Chapter / Chapter Vocational Book
  • Publication Date: 2023
  • Publisher: EfeAkademi Yayınları
  • City: İstanbul
  • Page Numbers: pp.35-66
  • Editors: Öçal Bora, Editor
  • Dokuz Eylül University Affiliated: Yes