The impact of corporate social responsibility in food industry in product-harm crises

Assiouras I., ÖZGEN Ö., Skourtis G.

BRITISH FOOD JOURNAL, cilt.115, sa.1, ss.108-123, 2013 (SCI-Expanded) identifier identifier

  • Yayın Türü: Makale / Tam Makale
  • Cilt numarası: 115 Sayı: 1
  • Basım Tarihi: 2013
  • Doi Numarası: 10.1108/00070701311289902
  • Dergi Adı: BRITISH FOOD JOURNAL
  • Derginin Tarandığı İndeksler: Science Citation Index Expanded (SCI-EXPANDED), Scopus
  • Sayfa Sayıları: ss.108-123
  • Anahtar Kelimeler: Corporate social responsibility, Food industry, Product-harm crisis, Social responsibility, CONSUMER REACTIONS, STRATEGIES
  • Dokuz Eylül Üniversitesi Adresli: Evet

Özet

Purpose - The first purpose of this study is to analyse the impact of prior CSR information on the perceived degree of danger, attribution of blame, brand evaluation and buying intentions after a product-harm crisis in the food industry. The second purpose is to examine the moderation effect of CSR importance ascribed by the consumers on the above mentioned relations.