The impact of corporate social responsibility in food industry in product-harm crises
BRITISH FOOD JOURNAL, vol.115, no.1, pp.108-123, 2013 (SCI-Expanded, Scopus)
- Publication Type: Article / Article
- Volume: 115 Issue: 1
- Publication Date: 2013
- Doi Number: 10.1108/00070701311289902
- Journal Name: BRITISH FOOD JOURNAL
- Journal Indexes: Science Citation Index Expanded (SCI-EXPANDED), Scopus
- Page Numbers: pp.108-123
- Keywords: Corporate social responsibility, Food industry, Product-harm crisis, Social responsibility
- Dokuz Eylül University Affiliated: Yes
Abstract
Purpose - The first purpose of this study is to analyse the impact of prior CSR information on the perceived degree of danger, attribution of blame, brand evaluation and buying intentions after a product-harm crisis in the food industry. The second purpose is to examine the moderation effect of CSR importance ascribed by the consumers on the above mentioned relations.