The impact of corporate social responsibility in food industry in product-harm crises


Assiouras I., ÖZGEN Ö., Skourtis G.

BRITISH FOOD JOURNAL, vol.115, no.1, pp.108-123, 2013 (SCI-Expanded, Scopus)

  • Publication Type: Article / Article
  • Volume: 115 Issue: 1
  • Publication Date: 2013
  • Doi Number: 10.1108/00070701311289902
  • Journal Name: BRITISH FOOD JOURNAL
  • Journal Indexes: Science Citation Index Expanded (SCI-EXPANDED), Scopus
  • Page Numbers: pp.108-123
  • Keywords: Corporate social responsibility, Food industry, Product-harm crisis, Social responsibility
  • Dokuz Eylül University Affiliated: Yes

Abstract

Purpose - The first purpose of this study is to analyse the impact of prior CSR information on the perceived degree of danger, attribution of blame, brand evaluation and buying intentions after a product-harm crisis in the food industry. The second purpose is to examine the moderation effect of CSR importance ascribed by the consumers on the above mentioned relations.