Research Information System
PROMOTIONAL STRATEGIES AND NEW SERVICE OPPORTUNITIES IN EMERGING ECONOMIES, pp.32-65, 2017 (SSCI)
Overconsumption is fueled by the idea that the more people buy, the happier they become; however, this is not compatible with sustainability and the future of the planet. Deep concerns about the sustainability of nature and natural resources give rise to discussions of sustainable consumption, and social innovation applications may lead the way to sustainable consumption. Thus, this chapter aims to provide a picture of social innovation practices in services for sustainable consumption in an emerging economy. Although the chapter focuses mainly on contemporary social innovations, an overview of the social innovation concept and possible historical roots of social innovations from Turkish history are also provided.