Marketing Innovation Initiatives in Global Markets

Kurgun H., Bağiran Özşeker D., Taş Gürsoy I.

in: Global Issues in Business and Organization Studies, Erhan Aydin and Mushfiqur Rahman, Editor, Cambridge University Press, Cambridge (MA), USA , Newcastle, pp.92-122, 2021

  • Publication Type: Book Chapter / Chapter Vocational Book
  • Publication Date: 2021
  • Publisher: Cambridge University Press, Cambridge (MA), USA 
  • City: Newcastle
  • Page Numbers: pp.92-122
  • Editors: Erhan Aydin and Mushfiqur Rahman, Editor
  • Dokuz Eylül University Affiliated: Yes