H. Kurgun Et Al. , "Marketing Innovation Initiatives in Global Markets," In Global Issues in Business and Organization Studies , Newcastle: Cambridge University Press, Cambridge (MA), USA , 2021, pp.92-122.
Kurgun, H. Et Al. Marketing Innovation Initiatives in Global Markets. 2021. In Global Issues in Business and Organization Studies , Cambridge University Press, Cambridge (MA), USA , Newcastle, 92-122.
Kurgun, H., Bağiran Özşeker, D., & Taş Gürsoy, I., (2021). Marketing Innovation Initiatives in Global Markets. Global Issues in Business and Organization Studies (pp.92-122), Newcastle: Cambridge University Press, Cambridge (MA), USA .
Kurgun, HÜLYA, DEMET BAĞIRAN ÖZŞEKER, And İLKAY TAŞ GÜRSOY. "Marketing Innovation Initiatives in Global Markets." In Global Issues in Business and Organization Studies , 92-122. Newcastle: Cambridge University Press, Cambridge (MA), USA , 2021
Kurgun, HÜLYA Et Al. "Marketing Innovation Initiatives in Global Markets." Global Issues in Business and Organization Studies , Cambridge University Press, Cambridge (MA), USA , 2021, pp.92-122.
Kurgun, H. Bağiran Özşeker, D. And Taş Gürsoy, I. (2021) "Marketing Innovation Initiatives in Global Markets", Global Issues in Business and Organization Studies . Newcastle: Cambridge University Press, Cambridge (MA), USA .
@bookchapter{bookchapter, author ={HÜLYA KURGUN Et Al. }, chaptertitle={Marketing Innovation Initiatives in Global Markets}, booktitle={ Global Issues in Business and Organization Studies}, publisher={Cambridge University Press, Cambridge (MA), USA }, city={Newcastle},year={2021} }