LRFM Analysis as a Customer Segmentation Tool in the Tourism Sector


ÖZKAN P.

in: Industrial and Managerial Solutions for Tourism Enterprises, Atilla Akbaba, Volkan Altıntaş, Editor, IGI Global, Hershey, Pennsylvania, pp.185-211, 2020

  • Publication Type: Book Chapter / Chapter Vocational Book
  • Publication Date: 2020
  • Publisher: IGI Global
  • City: Hershey, Pennsylvania
  • Page Numbers: pp.185-211
  • Editors: Atilla Akbaba, Volkan Altıntaş, Editor
  • Dokuz Eylül University Affiliated: Yes