P. Özkan, "LRFM Analysis as a Customer Segmentation Tool in the Tourism Sector," In Industrial and Managerial Solutions for Tourism Enterprises , Pennsylvania: IGI Global, 2020, pp.185-211.
Özkan, P. LRFM Analysis as a Customer Segmentation Tool in the Tourism Sector. 2020. In Industrial and Managerial Solutions for Tourism Enterprises , IGI Global, Pennsylvania, 185-211.
Özkan, P., (2020). LRFM Analysis as a Customer Segmentation Tool in the Tourism Sector. Industrial and Managerial Solutions for Tourism Enterprises (pp.185-211), Pennsylvania: IGI Global.
Özkan, PINAR. "LRFM Analysis as a Customer Segmentation Tool in the Tourism Sector." In Industrial and Managerial Solutions for Tourism Enterprises , 185-211. Pennsylvania: IGI Global, 2020
Özkan, PINAR. "LRFM Analysis as a Customer Segmentation Tool in the Tourism Sector." Industrial and Managerial Solutions for Tourism Enterprises , IGI Global, 2020, pp.185-211.
Özkan, P. (2020) "LRFM Analysis as a Customer Segmentation Tool in the Tourism Sector", Industrial and Managerial Solutions for Tourism Enterprises . Pennsylvania: IGI Global.
@bookchapter{bookchapter, author ={PINAR ÖZKAN}, chaptertitle={LRFM Analysis as a Customer Segmentation Tool in the Tourism Sector}, booktitle={ Industrial and Managerial Solutions for Tourism Enterprises}, publisher={IGI Global}, city={Pennsylvania},year={2020} }