Internal and external drivers of an ethical international marketing strategy: Implications on reputational advantage and performance

Leonidou L. C., Aykol B., Eteokleous P.

in: The SAGE Handbook of Marketing Ethics, L. Eagle,S. Dahl.,P. de Pelsmacker,R. Taylor, Editor, Sage, London/New Delhi , London, pp.20-40, 2021

  • Publication Type: Book Chapter / Chapter Research Book
  • Publication Date: 2021
  • Publisher: Sage, London/New Delhi 
  • City: London
  • Page Numbers: pp.20-40
  • Editors: L. Eagle,S. Dahl.,P. de Pelsmacker,R. Taylor, Editor
  • Dokuz Eylül University Affiliated: Yes