Internal and external drivers of an ethical international marketing strategy: Implications on reputational advantage and performance | AVESİS

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Internal and external drivers of an ethical international marketing strategy: Implications on reputational advantage and performance

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Leonidou L. C., Aykol B., Eteokleous P.

in: The SAGE Handbook of Marketing Ethics, L. Eagle,S. Dahl.,P. de Pelsmacker,R. Taylor, Editor, Sage, London/New Delhi , London, pp.20-40, 2021

Publication Type: Book Chapter / Chapter Research Book
Publication Date: 2021
Publisher: Sage, London/New Delhi
City: London
Page Numbers: pp.20-40
Editors: L. Eagle,S. Dahl.,P. de Pelsmacker,R. Taylor, Editor
Dokuz Eylül University Affiliated: Yes