Turkish Restaurant Business in Abroad United Kingdom Sofra Restaurants Chain Sample


BUCAK T.

International Journal of Humanities and Social Science, vol.4, no.9, pp.168-175, 2014 (Peer-Reviewed Journal)

Abstract

Restaurant Management is a sub-sector of service sector where the demand is the most and therefore the most competitive due to its demanding and busy nature it is hard for businesses to make profit and survive without making a difference. To be distinguished from other restaurant managements, it is necessary to create a difference in service and presentation after determining customers' changing needs. Operating in the UK, Sofra Restaurants Chain is a management attracting attention with its modern, healthy and original presentations. The research is about the first Turkish chef Hüseyin Özer who is featured in Michelin Guide and how he improved Turkish restaurant management in the UK, what kind of contributions he has done for Turkish cuisine and how he represents Turkish cuisine abroad. For the research a face to face interview (semi-structured) is conducted with the owner of Sofra Restaurants Chain, Hüseyin Özer. According to the results, Sofra Restaurants Chain in the UK is a leading management contributing a lot to the representation of Turkish cuisine and hospitality.