Marketing Innovation Initiatives in Global Markets
in: Global Issues in Business and Organization Studies, Aydin Erhan, Rahman Mushfiqur, Editor, Cambridge Scholars Publishing, Newcastle upon Tyne, pp.92-122, 2021
- Publication Type: Book Chapter / Chapter Vocational Book
- Publication Date: 2021
- Publisher: Cambridge Scholars Publishing
- City: Newcastle upon Tyne
- Page Numbers: pp.92-122
- Editors: Aydin Erhan, Rahman Mushfiqur, Editor
- Dokuz Eylül University Affiliated: Yes