Marketing Innovation Initiatives in Global Markets


KURGUN H., BAĞIRAN D., TAŞ GÜRSOY İ.

in: Global Issues in Business and Organization Studies, Aydin Erhan, Rahman Mushfiqur, Editor, Cambridge Scholars Publishing, Newcastle upon Tyne, pp.92-122, 2021

  • Publication Type: Book Chapter / Chapter Vocational Book
  • Publication Date: 2021
  • Publisher: Cambridge Scholars Publishing
  • City: Newcastle upon Tyne
  • Page Numbers: pp.92-122
  • Editors: Aydin Erhan, Rahman Mushfiqur, Editor
  • Dokuz Eylül University Affiliated: Yes