An Archetype for Servitization-Driven Circular Business Model


Gülmez S., Denktaş Şakar G.

in: Marketing and Branding Pradigms in the Era of Sustainability, Enes Emre Başar,Gresi Sanje, Editor, Nova Science Publishers, New York, pp.71-96, 2025

  • Publication Type: Book Chapter / Chapter Research Book
  • Publication Date: 2025
  • Publisher: Nova Science Publishers
  • City: New York
  • Page Numbers: pp.71-96
  • Editors: Enes Emre Başar,Gresi Sanje, Editor
  • Dokuz Eylül University Affiliated: Yes