An Archetype for Servitization-Driven Circular Business Model
in: Marketing and Branding Pradigms in the Era of Sustainability, Enes Emre Başar,Gresi Sanje, Editor, Nova Science Publishers, New York, pp.71-96, 2025
- Publication Type: Book Chapter / Chapter Research Book
- Publication Date: 2025
- Publisher: Nova Science Publishers
- City: New York
- Page Numbers: pp.71-96
- Editors: Enes Emre Başar,Gresi Sanje, Editor
- Dokuz Eylül University Affiliated: Yes