Omni-Channel Strategy in the Framework of the Search Engines
in: Managing Customer Experiences in an Omnichannel World: Melody of Online and Offline Environments in the Customer Journey, Taşkın Dirsehan, Editor, Emerald Publishing, pp.211-232, 2021
- Publication Type: Book Chapter / Chapter Vocational Book
- Publication Date: 2021
- Publisher: Emerald Publishing
- Page Numbers: pp.211-232
- Editors: Taşkın Dirsehan, Editor
- Dokuz Eylül University Affiliated: Yes