DIGITALIZATION IN TOURISM MARKETING: THE USE OF VIRTUAL AND AUGMENTED REALITY TECHNOLOGIES IN TOURISM PRODUCT MARKETING
in: MULTIDISCIPLINARY STUDIES IN SOCIAL SCIENCES Theory, Application, and Analysis, Baş Mehmet,Erdoğan Tarakçı İnci, Editor, Efe Akademi Yayınevi, İstanbul, pp.137-155, 2021
- Publication Type: Book Chapter / Chapter Research Book
- Publication Date: 2021
- Publisher: Efe Akademi Yayınevi
- City: İstanbul
- Page Numbers: pp.137-155
- Editors: Baş Mehmet,Erdoğan Tarakçı İnci, Editor
- Open Archive Collection: AVESIS Open Access Collection
- Dokuz Eylül University Affiliated: Yes