Trends in Services Marketing
in: International Services Marketing: New Trends and Updated Terminology, İge Pırnar, Evla Mutlu Kesici, Melih Tütüncüoğlu, Metehan İğneci, Editor, Detay Yayıncılık, Ankara, pp.428-435, 2017
- Publication Type: Book Chapter / Chapter Vocational Book
- Publication Date: 2017
- Publisher: Detay Yayıncılık
- City: Ankara
- Page Numbers: pp.428-435
- Editors: İge Pırnar, Evla Mutlu Kesici, Melih Tütüncüoğlu, Metehan İğneci, Editor
- Dokuz Eylül University Affiliated: Yes