EXPLORING THE COUNTRY OF ORIGIN EFFECT: A QUALITATIVE ANALYSIS OF TURKISH CONSUMPTION PRACTICES
QUALITATIVE CONSUMER RESEARCH, vol.14, pp.25-50, 2017 (SSCI, Scopus)
- Publication Type: Article / Article
- Volume: 14
- Publication Date: 2017
- Doi Number: 10.1108/s1548-643520170000014005
- Journal Name: QUALITATIVE CONSUMER RESEARCH
- Journal Indexes: Social Sciences Citation Index (SSCI), Scopus
- Page Numbers: pp.25-50
- Keywords: Country of origin, country of origin effect, product evaluation, purchase decision, qualitative research
- Dokuz Eylül University Affiliated: Yes
Abstract
Purpose - This study is set out to assess the country of origin effect on Turkish consumption practices in order to provide a richer context for its formation process.