EXPLORING THE COUNTRY OF ORIGIN EFFECT: A QUALITATIVE ANALYSIS OF TURKISH CONSUMPTION PRACTICES


Genc B., Bayraktaroglu A. G.

QUALITATIVE CONSUMER RESEARCH, vol.14, pp.25-50, 2017 (SSCI, Scopus)

  • Publication Type: Article / Article
  • Volume: 14
  • Publication Date: 2017
  • Doi Number: 10.1108/s1548-643520170000014005
  • Journal Name: QUALITATIVE CONSUMER RESEARCH
  • Journal Indexes: Social Sciences Citation Index (SSCI), Scopus
  • Page Numbers: pp.25-50
  • Keywords: Country of origin, country of origin effect, product evaluation, purchase decision, qualitative research
  • Dokuz Eylül University Affiliated: Yes

Abstract

Purpose - This study is set out to assess the country of origin effect on Turkish consumption practices in order to provide a richer context for its formation process.