EXPLORING THE COUNTRY OF ORIGIN EFFECT: A QUALITATIVE ANALYSIS OF TURKISH CONSUMPTION PRACTICES

Genc B., Bayraktaroglu A. G.

QUALITATIVE CONSUMER RESEARCH, cilt.14, ss.25-50, 2017 (SSCI, Scopus)

  • Yayın Türü: Makale / Tam Makale
  • Cilt numarası: 14
  • Basım Tarihi: 2017
  • Doi Numarası: 10.1108/s1548-643520170000014005
  • Dergi Adı: QUALITATIVE CONSUMER RESEARCH
  • Derginin Tarandığı İndeksler: Social Sciences Citation Index (SSCI), Scopus
  • Sayfa Sayıları: ss.25-50
  • Anahtar Kelimeler: Country of origin, country of origin effect, product evaluation, purchase decision, qualitative research
  • Dokuz Eylül Üniversitesi Adresli: Evet

Özet

Purpose - This study is set out to assess the country of origin effect on Turkish consumption practices in order to provide a richer context for its formation process.