Services Marketing Audit Under Marketing Audit Roof.


ERBUĞA G. S.

in: INTERNATIONAL SERVICES MARKETING : NEW TRENDS AND UPDATED TERMINOLOGY, Prof. Dr. İge Pırnar, Evla Mutlu Kesici, Res. Asst. Melih Tütüncüoğlu, Res. Asst. Metehan İğneci, Editor, Detay Yayıncılık, pp.350-364, 2017

  • Publication Type: Book Chapter / Chapter Vocational Book
  • Publication Date: 2017
  • Publisher: Detay Yayıncılık
  • Page Numbers: pp.350-364
  • Editors: Prof. Dr. İge Pırnar, Evla Mutlu Kesici, Res. Asst. Melih Tütüncüoğlu, Res. Asst. Metehan İğneci, Editor
  • Dokuz Eylül University Affiliated: Yes