Services Marketing Audit Under Marketing Audit Roof.
in: INTERNATIONAL SERVICES MARKETING : NEW TRENDS AND UPDATED TERMINOLOGY, Prof. Dr. İge Pırnar, Evla Mutlu Kesici, Res. Asst. Melih Tütüncüoğlu, Res. Asst. Metehan İğneci, Editor, Detay Yayıncılık, pp.350-364, 2017
- Publication Type: Book Chapter / Chapter Vocational Book
- Publication Date: 2017
- Publisher: Detay Yayıncılık
- Page Numbers: pp.350-364
- Editors: Prof. Dr. İge Pırnar, Evla Mutlu Kesici, Res. Asst. Melih Tütüncüoğlu, Res. Asst. Metehan İğneci, Editor
- Dokuz Eylül University Affiliated: Yes