An Integrated Framework for the Communication Processes between Digital Influencers and Brands


YILDIRIM C., DENKTAŞ ŞAKAR G.

in: Paradigm Shifts within the Communication World, Enes Emre Başar, Editor, Nova Science Publishers, New York, pp.181-204, 2021

  • Publication Type: Book Chapter / Chapter Vocational Book
  • Publication Date: 2021
  • Publisher: Nova Science Publishers
  • City: New York
  • Page Numbers: pp.181-204
  • Editors: Enes Emre Başar, Editor
  • Dokuz Eylül University Affiliated: Yes