Examining the Consumer Purchase Shares of PLBs Across Cultures: A Comparison of the U.S. and Turkish PLBs

PINAR M., GIRARD T., BIÇAKCIOĞLU PEYNİRCİ N., İPEK İ., GÜLSOY T. Y.

46th Annual Atlantic Marketing Association Conference, Chattanooga, United States Of America, 30 September 2021

  • Publication Type: Conference Paper / Summary Text
  • City: Chattanooga
  • Country: United States Of America
  • Dokuz Eylül University Affiliated: Yes