Akademik Veri Yönetim Sistemi
76. Türkiye Jeoloji Kurultayı, Ankara, Türkiye, 15 - 19 Nisan 2024, ss.171
In recent years, when scientific studies that serve the sector, whether
on a global or national scale and economically, are evaluated, it is
seen that mining and engineering-based research such as reserves,
block efficiency, and physical and mechanical parameters of raw
materials are concentrated. However, in fact, the biggest reason for
the sector's expansion in the light of new concepts on a global scale is
the significant change in the end user customer profiles in recent years.
As we all know today, it is clear that many national or international
companies have developed a marketing strategy by combining their
products with terms such as "nature" and "art" to reach this new
higher-profile portfolio of potential customers.
What is the most important factor that constitutes the primary source
of the hidden and essential elements in this newly formed demand, and
how will it guide the sector in the future? This element is directly
related to the “Geology” of the requested new products. Here,
Geology is used not only in the search, discovery, and operation
(exploration, discovery, and mining) stages of the products
demanded/to be demanded in the light of these new dynamics of the
sector but also in terms of the role of these new products in controlling
the processes in the marketing strategy stages in terms of new
intellectual type customer potential.
Within the scope of this new concept outlined above, we have started
to identify stones that are different and rare in the market, both in
terms of their appearance and their geological stories, and a scientific
project has been developed in this direction. In this study, we will
present the results of the scientific studies carried out on 7 different
stones from Brazil, Tunisia and Turkey mined in Anatolia, which are
currently offered in the global market.
Finally, if the stone industry wants to reach the profile of intellectual
customers who have an insatiable desire for this type knowledge and
want to show their difference and highlight their elitism, in this
information age we live, in that case, it must aim to proceed with an
interdisciplinary perspective that blends scientific data with a different
perspective for its own evolution. This new geological route should
adopt an approach that scientifically investigates and emphasizes the
significance of geological history,apart from determining parameters
of economic values of rocks, such as texture, color, appearance, rarity,
handness, or block productivity, and reserve.