The present study aims to understand the phenomenon of intermarriage between Alevi and Sunni groups in Turkey through reactions of the family, relatives, and social environment toward such marriage decisions, along with the effects of these reactions on the marriage and the effects of intermarriage on spouses' relations with third parties. To this end, in-depth interviews conducted with 43 Alevi-Sunni intermarried spouses were subjected to content analysis. This analysis showed that the reactions of parents, relatives, and friends were generally positive, in line with previous research on intermarriages. Apart from focusing on the challenges faced by intermarried spouses, the study adopted a positive framework regarding intermarriage by considering the processes and coping strategies ensuring success in such relationships. Focusing on these relational processes is thought to encourage further studies on managing intercultural differences and similarities in intermarriage.