How decision strategies and school-based pull factors associate with students' choice of tourism schools

Kozak M., Cosar Y.

JOURNAL OF HOSPITALITY LEISURE SPORT & TOURISM EDUCATION, vol.8, no.2, pp.74-82, 2009 (SSCI) identifier identifier

  • Publication Type: Article / Article
  • Volume: 8 Issue: 2
  • Publication Date: 2009
  • Doi Number: 10.3794/johlste.82.220
  • Journal Name: JOURNAL OF HOSPITALITY LEISURE SPORT & TOURISM EDUCATION
  • Journal Indexes: Social Sciences Citation Index (SSCI), Scopus
  • Page Numbers: pp.74-82
  • Keywords: decision strategies, school-based variables, tourism education, CONSUMER CHOICE, PERCEPTIONS, VACATION
  • Dokuz Eylül University Affiliated: No

Abstract

This study has three specific questions: (1) To what extent do decision strategies used by students when making their choice of school correlate with their level of satisfaction with the chosen school?, (2) To what extent do such strategies correlate with their future behaviour (e. g., word-of-mouth recommendation or switching to a different school)?, and (3) To what extent do school-based variables (e. g., equality, accessibility) relate to the fundamental variables-satisfaction, recommendation and switching? The discussion of findings is based upon the analysis of primary data collected from university students studying tourism in Turkey.