Does Humanizing a Product Make Consumers Value It More? Psychological Ownership as the Mechanism in an Emerging Market

Yilmaz G. Y., Duman S.

JOURNAL OF INTERNATIONAL CONSUMER MARKETING, vol.38, no. , pp.1-16, 2026 (ESCI, Scopus)

  • Publication Type: Article / Article
  • Volume: 38 Issue:
  • Publication Date: 2026
  • Doi Number: 10.1080/08961530.2026.2720409
  • Journal Name: JOURNAL OF INTERNATIONAL CONSUMER MARKETING
  • Journal Indexes: Academic Search Ultimate (EBSCO), Business Source Ultimate (EBSCO), Health Research Premium Collection (ProQuest), Scopus, Emerging Sources Citation Index (ESCI), IBZ Online, ABI/INFORM, Hospitality & Tourism Complete, Hospitality & Tourism Index, Psycinfo
  • Page Numbers: pp.1-16
  • Dokuz Eylül University Affiliated: Yes