Does Humanizing a Product Make Consumers Value It More? Psychological Ownership as the Mechanism in an Emerging Market

Yilmaz G. Y., Duman S.

JOURNAL OF INTERNATIONAL CONSUMER MARKETING, cilt.38, sa. , ss.1-16, 2026 (ESCI, Scopus)

  • Yayın Türü: Makale / Tam Makale
  • Cilt numarası: 38 Sayı:
  • Basım Tarihi: 2026
  • Doi Numarası: 10.1080/08961530.2026.2720409
  • Dergi Adı: JOURNAL OF INTERNATIONAL CONSUMER MARKETING
  • Derginin Tarandığı İndeksler: Academic Search Ultimate (EBSCO), Business Source Ultimate (EBSCO), Health Research Premium Collection (ProQuest), Scopus, Emerging Sources Citation Index (ESCI), IBZ Online, ABI/INFORM, Hospitality & Tourism Complete, Hospitality & Tourism Index, Psycinfo
  • Sayfa Sayıları: ss.1-16
  • Dokuz Eylül Üniversitesi Adresli: Evet