AUTHENTICITY AS A CONTRIBUTOR TO SATISFACTION WITH ARTS EVENTS: THE MODERATING ROLE OF INVOLVEMENT

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Atıf İçin Kopyala

AYKOL B., AKSATAN KAPLANSEREN M., İPEK İ.

ATMOSPHERIC TURN IN CULTURE AND TOURISM: PLACE, DESIGN AND PROCESS IMPACTS ON CUSTOMER BEHAVIOUR, MARKETING AND BRANDING, cilt.16, ss.259-275, 2020 (SSCI)

• Yayın Türü: Makale / Tam Makale
• Cilt numarası: 16
• Basım Tarihi: 2020
• Doi Numarası: 10.1108/s1871-317320190000016024
• Dergi Adı: ATMOSPHERIC TURN IN CULTURE AND TOURISM: PLACE, DESIGN AND PROCESS IMPACTS ON CUSTOMER BEHAVIOUR, MARKETING AND BRANDING
• Derginin Tarandığı İndeksler: Social Sciences Citation Index (SSCI), Scopus, Hospitality & Tourism Index
• Sayfa Sayıları: ss.259-275
• Anahtar Kelimeler: Authenticity, event, involvement, satisfaction, theatre, venue, BEHAVIORAL INTENTIONS, STAGED AUTHENTICITY, BRAND AUTHENTICITY, PLACE ATTACHMENT, PERFORMING-ARTS, ANTECEDENTS, PERCEPTIONS, EXPERIENCE, SERVICE, CONSEQUENCES
• Dokuz Eylül Üniversitesi Adresli: Evet

Özet

Drawing on the confirmation-disconfirmation paradigm and the elaboration likelihood model, this study builds and tests a conceptual model that examines the effect of perceived authenticity on affective and behavioural outcomes as well as the moderating role of consumer involvement on the link between authenticity and satisfaction. The model was tested on data collected from 224 members of a theatre audience using structural equation modelling. Results indicate that perceived authenticity associated with both the core arts product and the venue enhances audience satisfaction which is a strong predictor of intention to recommend. Audience involvement with theatre moderates the link between authenticity of venue and satisfaction, with this association being stronger for low-involvement consumers.