Significance of idea in integrated communication: The case of Benetton “Unhate” campaign

AMİRAK B., SUN İPEKEŞEN S., UMUL ÜNSAL P.

Integrated Communications in Postmodern Era (InComm 2013), İzmir, Turkey, 10 - 11 May 2013, (Summary Text)

• Publication Type: Conference Paper / Summary Text
• City: İzmir
• Country: Turkey
• Dokuz Eylül University Affiliated: No