Significance of idea in integrated communication: The case of Benetton “Unhate” campaign

AMİRAK B., SUN İPEKEŞEN S., UMUL ÜNSAL P.

Integrated Communications in Postmodern Era (InComm 2013), İzmir, Turkey, 10 - 11 May 2013

  • Publication Type: Conference Paper / Summary Text
  • City: İzmir
  • Country: Turkey
  • Dokuz Eylül University Affiliated: No