E-Mail as a Viral Marketing Tool: A Research on Emotions behind E-Mail Sending and Receiving Behavior

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Copy For Citation

YILMAZ B. S.

Dokuz Eylül Üniversitesi İşletme Fakültesi Dergisi, vol.10, no.1, 2009 (Peer-Reviewed Journal)

• Publication Type: Article / Article
• Volume: 10 Issue: 1
• Publication Date: 2009
• Journal Name: Dokuz Eylül Üniversitesi İşletme Fakültesi Dergisi
• Journal Indexes: TR DİZİN (ULAKBİM)
• Dokuz Eylül University Affiliated: Yes