New Game Area in Competition of Brands by means of DigitalTransformation: Approach of E-Sport and Importance from the Point of Marketing Communication


in: New Communication Approaches in the Digitalized World, Mehmet Serdar Erciş Enes Emre Başar, Editor, Cambridge Scholars Publishing, Newcastle, pp.204-213, 2020

  • Publication Type: Book Chapter / Chapter Vocational Book
  • Publication Date: 2020
  • Publisher: Cambridge Scholars Publishing
  • City: Newcastle
  • Page Numbers: pp.204-213
  • Editors: Mehmet Serdar Erciş Enes Emre Başar, Editor
  • Dokuz Eylül University Affiliated: Yes