Research Information System
Textile Asia, vol.36, no.11, pp.62-65, 2005 (Scopus)
Strategic transformation and trends in the textile and clothing industries of Turkey were displayed at the 84th Textile Annual World Conference. The industry's latest strategies are to be competitive in the global fashion industry, to develop its own brands and fashion capacities, and to reduce reliance on commodity and standard products. In 2004, Turkey's textile and apparel exports reached US$17.6 billion with a strong emphasis on clothing and with EU being the main market. The country's textile and apparel sector comprise around 40,000 enterprises of which 25% are active export companies. The main strength of the industry lies in good quality products, as well as in competitive delivery lead times, and flexibility. The strategic transformation planned by the textile and apparel industries include developing the companies into an Original Equipment Manufacturing (OEM) business, an Original Design Manufacturing (ODM) business, and an Original Brand manufacturing (OBM) business.