The Founding of Apple and the Reasons behind Its Success


KUBİLAY İ. A.

World Conference on Technology, Innovation and Entrepreneurship, İstanbul, Turkey, 28 - 30 May 2015, pp.2019-2028 identifier

  • Publication Type: Conference Paper / Full Text
  • Volume:
  • Doi Number: 10.1016/j.sbspro.2015.06.222
  • City: İstanbul
  • Country: Turkey
  • Page Numbers: pp.2019-2028
  • Keywords: start-up, techno-park, Apple, business, entrepreneurship
  • Dokuz Eylül University Affiliated: Yes

Abstract

Apple Corporation is one of the most profitable, and socially influential companies that ever existed. Its products are in homes, businesses and entertainment venues. It constantly brings out new high-tech tools to the consumer electronics market, the most recent one being the Apple Watch. The creation of this company is more humble, and is the result of a conjuncture of various factors that have converged to create a unique environment. It all started with a group of amateur electronics enthusiasts. Smart individuals, an engineering-oriented social environment, business angels willing to invest in a new start-up company, and the developments in technology appearing at the right time and place have all contributed to this creation. It took engineering knowledge, visionary management and a business outlook to succeed. Individual entrepreneurs and developing countries carefully study the reasons behind the success and influence of Apple, so that they could recreate the conditions for imitating similar successes for themselves and their countries. Especially universities are encouraged to launch start-up companies and dive into the commercial world. Techno-parks are built to imitate the achievements of garage founded companies such as Apple. In this study, the perceived and deducted reasons for Apple's success are examined using an opinion survey, and accounts of the founders are examined and conclusions are made based on this information. The results show that the perceived and true reasons for Apple's success may be very different and that a legendary image of the company with an ardent fan base may obscure the true reasons behind its success. (C) 2015 The Authors. Published by Elsevier Ltd. This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/).