Experimental Design in Marketing Research

Duman S.

Handbook of Research Methods for Marketing Management, Robin Nunkoo,Viraiyan Teeroovengadum,Christian M. Ringle, Editör, Edward Elgar , Glasgow, ss.145-170, 2021

  • Yayın Türü: Kitapta Bölüm / Araştırma Kitabı
  • Basım Tarihi: 2021
  • Yayınevi: Edward Elgar 
  • Basıldığı Şehir: Glasgow
  • Sayfa Sayıları: ss.145-170
  • Editörler: Robin Nunkoo,Viraiyan Teeroovengadum,Christian M. Ringle, Editör
  • Dokuz Eylül Üniversitesi Adresli: Evet

Özet

This chapter aims to discuss experimental design in marketing research through a theoretical perspective by providing examples from scholarly articles. The chapter includes topics of causal analysis, validity (both internal and external), types of experimental designs, and ethical aspects of experimental designs in marketing research.