What patients think about promotional activities of pharmaceutical companies in Turkey

Semin S. S., Guldal D., Özçakar N., Mevsim V.

PHARMACY WORLD & SCIENCE, cilt.28, sa.4, ss.199-206, 2006 (SCI-Expanded) identifier identifier identifier

  • Yayın Türü: Makale / Tam Makale
  • Cilt numarası: 28 Sayı: 4
  • Basım Tarihi: 2006
  • Doi Numarası: 10.1007/s11096-006-9032-8
  • Dergi Adı: PHARMACY WORLD & SCIENCE
  • Derginin Tarandığı İndeksler: Science Citation Index Expanded (SCI-EXPANDED)
  • Sayfa Sayıları: ss.199-206
  • Anahtar Kelimeler: patient involvement, patient opinion, pharmaceutical industry, pharmaceutical promotion, Turkey
  • Dokuz Eylül Üniversitesi Adresli: Evet

Özet

Objective Drugs, as commercial products, are subject to diverse marketing methods including promotional activities. Although the legal/ethical aspects of promotional activities have been discussed in a limited manner, the patient has remained the neglected variable of this equation. The goal of our study, therefore, is to investigate the patients' opinion on the promotional activities of pharmaceutical companies.