Revealing and Ranking Customer Groups From the Perspective of Their Experiences

ÖZDAĞOĞLU G.

in: Handbook of Research on Technology Applications for Effective Customer Engagement, Norazah Mohd Suki, Editor, IGI Global Publishing, pp.103-122, 2021

  • Publication Type: Book Chapter / Chapter Vocational Book
  • Publication Date: 2021
  • Publisher: IGI Global Publishing
  • Page Numbers: pp.103-122
  • Editors: Norazah Mohd Suki, Editor
  • Dokuz Eylül University Affiliated: Yes