Revealing and Ranking Customer Groups From the Perspective of Their Experiences
in: Handbook of Research on Technology Applications for Effective Customer Engagement, Norazah Mohd Suki, Editor, IGI Global Publishing, pp.103-122, 2021
- Publication Type: Book Chapter / Chapter Vocational Book
- Publication Date: 2021
- Publisher: IGI Global Publishing
- Page Numbers: pp.103-122
- Editors: Norazah Mohd Suki, Editor
- Dokuz Eylül University Affiliated: Yes