Research Information System
14th Biennal Conference of Asian Association of Social Psychology, Seoul, South Korea, 29 - 31 July 2021, pp.197, (Summary Text)
Health reports about the COVID-19 showed that men are more at risk of death and catching COVID-19, in just the same way as previous pandemics SARS and MERS. The research suggested that men engage in fewer preventive health behaviours in general. Furthermore, research on condom use, smoking, drug, and alcohol consumption revealed the relationship between normative beliefs and healthy behaviors. In line with the Focus Theory of Normative Conduct and theoretical frameworks of Anderson and Dunning (2014), this research aims to investigate the predictive role of normative beliefs such as descriptive, injunctive social, and injunctive moral norms as well as risk factors such as smoking and having a chronic disease on men’s adoption of preventive health measures during the COVID-19. All of the variables were measured by self-report questionnaires. To address this argument, a survey study conducted with 203 Turkish men aged between 18 to 67 years (M=30.0, SD=10.2) in Turkey. Although our results suggested that descriptive (r=.23, p<.01), injunctive moral (r=.47, p<.001), and injunctive social norms (r=.17, p<.05) are related to men’s adoption of COVID-19 preventive measures, only injunctive moral norms (ß=.43, p<.001) have a predictive effect. Our findings also asserted that while having a disease predicted the preventive behaviors of men (ß=.13, p<.05), smoking did not. We believe that our research can help to understand the underlying normative and risk factors on men’s adoption.