Phenomenology: Prospects and challenges for marketing research


İNANÇ M., KOZAK M.

in: Handbook of Research Methods for Marketing Management, In R. Nunkoo, V. Teeroovengadum, C.M. Ringle, Editor, Edward Elgar Publishing, pp.231-241, 2021

  • Publication Type: Book Chapter / Chapter Vocational Book
  • Publication Date: 2021
  • Publisher: Edward Elgar Publishing
  • Page Numbers: pp.231-241
  • Editors: In R. Nunkoo, V. Teeroovengadum, C.M. Ringle, Editor
  • Dokuz Eylül University Affiliated: Yes