Phenomenology: Prospects and challenges for marketing research
in: Handbook of Research Methods for Marketing Management, In R. Nunkoo, V. Teeroovengadum, C.M. Ringle, Editor, Edward Elgar Publishing, pp.231-241, 2021
- Publication Type: Book Chapter / Chapter Vocational Book
- Publication Date: 2021
- Publisher: Edward Elgar Publishing
- Page Numbers: pp.231-241
- Editors: In R. Nunkoo, V. Teeroovengadum, C.M. Ringle, Editor
- Dokuz Eylül University Affiliated: Yes