A TEXTUAL AND VISUAL-BASED EXPOSITION OF IRAN AS A DESTINATION

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Rodrigues A. I., Ghasemi V., Correia A., KOZAK M.

EXPERIENCING PERSIAN HERITAGE: PERSPECTIVES AND CHALLENGES, cilt.10, ss.169-187, 2019 (SSCI, Scopus)

• Yayın Türü: Makale / Tam Makale
• Cilt numarası: 10
• Basım Tarihi: 2019
• Doi Numarası: 10.1108/s2042-144320190000010011
• Dergi Adı: EXPERIENCING PERSIAN HERITAGE: PERSPECTIVES AND CHALLENGES
• Derginin Tarandığı İndeksler: Social Sciences Citation Index (SSCI), Scopus
• Sayfa Sayıları: ss.169-187
• Anahtar Kelimeler: Iran, destination image, content analysis, visual data, textual data
• Açık Arşiv Koleksiyonu: AVESİS Açık Erişim Koleksiyonu
• Dokuz Eylül Üniversitesi Adresli: Evet

Özet

Iran, home to 22 World Heritage Sites in 2017, is blessed with an abundance of breathtaking scenery and a multitude of historic environments for tourists to enjoy. This exploratory chapter investigates tourists' perceptions about the nature of heritage tourism in Iran, using the five most important cultural attractions as a starting point. A total of 25 photos and 60 reviews constitute the sample. The data were content-analyzed using a deductive and inductive procedure. The results show the relevance of sensory perceptions as a way of creating a bond with cultural heritage that should be considered in the future when defining a brand for Iran as a destination.