Strategic Management, Competition, and Marketing

CERİT A. G., YILDIRIM C.

in: Marketing Management, Prof. Dr. Gülfidan Barış, Editor, Anadolu Üniversitesi, pp.153-165, 2019

  • Publication Type: Book Chapter / Chapter TextBook
  • Publication Date: 2019
  • Publisher: Anadolu Üniversitesi
  • Page Numbers: pp.153-165
  • Editors: Prof. Dr. Gülfidan Barış, Editor
  • Dokuz Eylül University Affiliated: Yes