Transactional data-based customer segmentation applying CRISP-DM methodology: A systematic review

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Peker S., Kart Tokmak Ö.

Journal of Data, Information and Management, vol.5, no.1-2, pp.1-21, 2023 (Peer-Reviewed Journal)

• Publication Type: Article / Review
• Volume: 5 Issue: 1-2
• Publication Date: 2023
• Doi Number: 10.1007/s42488-023-00085-x
• Journal Name: Journal of Data, Information and Management
• Journal Indexes: Other Indexes
• Page Numbers: pp.1-21
• Dokuz Eylül University Affiliated: Yes