Evaluating the Impact of Instructional Content on YouTube: An In-depth Investigation

Deveci Kocakoç İ., Özkan P.

7th International Conference on Contemporary Studies in Management (CoSiM), Hannover, Almanya, 24 - 27 Kasım 2023

  • Yayın Türü: Bildiri / Yayınlanmadı
  • Basıldığı Şehir: Hannover
  • Basıldığı Ülke: Almanya
  • Dokuz Eylül Üniversitesi Adresli: Evet

Özet

Evaluating the Impact of Instructional Content on YouTube: An In-depth Investigation


Purpose

The transformation of digital platforms led platforms like YouTube evolve from mere entertainment hubs to essential educational resources. Today, YouTube stands as a pivotal platform for disseminating academic knowledge and instructional content. However, amidst this expansive content library, understanding what truly resonates with viewers remains complex. This investigation delves deep into metrics and indicators to demystify the attributes that make educational content on YouTube impactful.

The aim of this study is to critically evaluate the impact of instructional content on a chosen YouTube channel. A two-pronged strategy is adopted: firstly, quantifiable metrics such as views, thumbs-ups, thumbs-downs, commentary, and subscriber influx are scrutinized; secondly, advanced textual analysis is employed on viewer comments to extract qualitative feedback.