Use of Archetypes in Creating Brand Personality: A Qualitative Analysis in The Context of The Relationship Between Art and Advertising
OPUS Toplum Araştırmaları Dergisi, vol.22, no.3, pp.323-337, 2025 (TRDizin)
- Publication Type: Article / Article
- Volume: 22 Issue: 3
- Publication Date: 2025
- Doi Number: 10.26466/opusjsr.1655159
- Journal Name: OPUS Toplum Araştırmaları Dergisi
- Journal Indexes: TR DİZİN (ULAKBİM)
- Page Numbers: pp.323-337
- Dokuz Eylül University Affiliated: Yes