Use of Archetypes in Creating Brand Personality: A Qualitative Analysis in The Context of The Relationship Between Art and Advertising

URGANCI E. M.

OPUS Toplum Araştırmaları Dergisi, vol.22, no.3, pp.323-337, 2025 (Peer-Reviewed Journal)

• Publication Type: Article / Article
• Volume: 22 Issue: 3
• Publication Date: 2025
• Doi Number: 10.26466/opusjsr.1655159
• Journal Name: OPUS Toplum Araştırmaları Dergisi
• Journal Indexes: TR DİZİN (ULAKBİM)
• Page Numbers: pp.323-337
• Dokuz Eylül University Affiliated: Yes