The Effect of The Relationship Between Streamer and Viewer on the Viewer's Buying Behavior

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Duman S., Bucak M.

INTERNATIONAL JOURNAL OF CONTEMPORARY ECONOMICS AND ADMINISTRATIVE SCIENCES, vol.16, no.1, pp.1181-1205, 2026 (ESCI)

• Publication Type: Article / Article
• Volume: 16 Issue: 1
• Publication Date: 2026
• Doi Number: 10.5281/zenodo.20800559
• Journal Name: INTERNATIONAL JOURNAL OF CONTEMPORARY ECONOMICS AND ADMINISTRATIVE SCIENCES
• Journal Indexes: Emerging Sources Citation Index (ESCI)
• Page Numbers: pp.1181-1205
• Dokuz Eylül University Affiliated: Yes