The Effects of Participant Motivational Behavioural Intention: The MARBLE Case


Creative Commons License

Akgündüz Y., Bardakoğlu Ö., Koba Y.

TOURISM & MANAGEMENT STUDIES, vol.16, no.3, pp.15-22, 2020 (ESCI) identifier identifier

  • Publication Type: Article / Article
  • Volume: 16 Issue: 3
  • Publication Date: 2020
  • Doi Number: 10.18089/tms.2020.160302
  • Journal Name: TOURISM & MANAGEMENT STUDIES
  • Journal Indexes: Emerging Sources Citation Index (ESCI), Scopus, Hospitality & Tourism Complete, Hospitality & Tourism Index, Directory of Open Access Journals, DIALNET
  • Page Numbers: pp.15-22
  • Keywords: Event participation, motivation, behavioural intention, participant motivational behavioural intention, CUSTOMER SATISFACTION, ATTENDANCE MOTIVATIONS, PLANNED BEHAVIOR, SERVICE QUALITY, ANTECEDENTS, LOYALTY, CONVENTION, TOURISM, JUSTICE, IMAGE
  • Dokuz Eylül University Affiliated: Yes

Abstract

This study investigates the motivational factors underlying participation in trade fairs, and their effects on participant satisfaction and behavioural intentions. Data were collected through a questionnaire to 608 participants, selected by convenience sampling, at the International Natural Stone and Technologies Fair (MARBLE), held on 22-25 March 2017 in Izmir, Turkey. Confirmatory factor analysis (CFA) was used to verify the convergent and discriminant validity of the scales while multiple regression analyses were used to test the research hypotheses. The results indicate that the trade fair participants were motivated by commercial attractiveness, financial attractiveness, information search, and city attractiveness. Participant satisfaction was significantly influenced by commercial attractiveness, financial attractiveness, and information search while behavioural intentions were determined by city attractiveness and information search.