The Comparison of Quantitative SWOT Analysis and Directional Policy Matrix in the Process of Formulating Corporate Strategies: A Survey in İzmir’s Hypermarket Sector”,

AKSARAYLI M., GÜNLÜ E.

4th International Strategic Management Conference, 5 - 08 June 2008, pp.237-249, (Full Text)

• Publication Type: Conference Paper / Full Text
• Page Numbers: pp.237-249
• Dokuz Eylül University Affiliated: Yes