Service Orientation
in: International Services Marketing: New Trends and Updated Terminology, Pırnar İge, Kesici Evla Mutlu, Tütüncüoğlu Melih, İğneci Metehan, Editor, Detay Yayıncılık, İzmir, pp.372-380, 2017
- Publication Type: Book Chapter / Chapter Vocational Book
- Publication Date: 2017
- Publisher: Detay Yayıncılık
- City: İzmir
- Page Numbers: pp.372-380
- Editors: Pırnar İge, Kesici Evla Mutlu, Tütüncüoğlu Melih, İğneci Metehan, Editor
- Dokuz Eylül University Affiliated: Yes