Marketing Online Education Programs: Building a Customer Orientation


Gök O., Özeren E.

in: Marketing Online Education Programs: Frameworks for Promotion and Communication, Uğur Demiray ve Serdar Sever, Editor, IGI-GLOBAL, Eskişehir, pp.89-118, 2011

  • Publication Type: Book Chapter / Chapter Vocational Book
  • Publication Date: 2011
  • Publisher: IGI-GLOBAL
  • City: Eskişehir
  • Page Numbers: pp.89-118
  • Editors: Uğur Demiray ve Serdar Sever, Editor
  • Dokuz Eylül University Affiliated: Yes