Beykoz Akademi Dergisi, cilt.2, sa.1, ss.55-68, 2022 (Hakemli Dergi)
Today families travel often and stay at hotels. When parents stay at hotels with their children, they want their children to be in safe environment, enjoy their time, participating in joyful activities related to their age. Families look for satisfying children’s feeding, comfort, and safety needs in their holiday. Parallel with the trends and consumer needs today many hotels are classified themselves as ‘child friendly’. Families who prefer child friendly hotels may encounter come problems and some have experienced bad time. With developments in technology and widespread usage of internet people share their bad hotel experiences and complaints not only with families and close friends but also, they share them on internet. Considering this issue, the research aims to investigate consumer complaints of families who staying in child friendly hotels. The research methodology of this paper is a qualitative study. The data has gathered from sikayetvar.com website. In this web site there are 78 complaints about child friendly hotels. The data is gathered from relevant web site analyzed with a content analysis. Research findings are discussed considering relevant literature. According to findings, tourists having baby & early age children struggle with sleep, feeding and security problems. Tourists with older age children face with problems about pool, waterslide, game area & kids club and water sports. In the conclusion recommendations and suggestions are made for hotels.